How to Hire a Storyboard Artist in the UK
Hiring the wrong storyboard artist costs you the project budget twice — first on the artist who didn't deliver, then on the rush replacement. Here's how to get it right the first time.
The 10 questions to ask before you hire
- "Show me a board you delivered under deadline pressure." Polish in a portfolio means little if they choke on a 48-hour turnaround.
- "What's your fastest realistic turnaround for 20 frames?" A pro will give you a number. An amateur will hedge.
- "Do you charge per frame or per day?" Both are valid; the answer should be confident.
- "Can I see a board with revisions visible?" Real production = real notes. You want to see how they handle them.
- "How do you collaborate with directors and agencies?" Live document, Frame.io, Slack channel, daily WIPs — there should be a system.
- "What's your style range?" If they only have one look, they aren't experienced enough for varied client work.
- "Are you insured (PI / PL)?" For agency work this is often a procurement requirement.
- "Have you worked with [BBC / Channel 4 / your specific agency]?" UK production has its own rhythms — a relevant credit shortcuts onboarding.
- "What licensing applies to your final files?" Don't assume — get it in writing.
- "What's your invoicing setup?" Sole trader / Ltd / VAT — your finance team will need it.
Red flags to walk away from
- No website with dated work. Anyone professional has a portfolio you can verify.
- Vague pricing. "It depends" without a structured rate card means they'll improvise on your invoice.
- No examples of revisions. Suggests they've never made it through a real client cycle.
- Refusal to start before contract. Reasonable in theory, but for UK production you usually need at least scratch frames mid-quote.
- Dramatically lower than market rate. Either the work won't be production-grade or they'll abandon when something better comes along.
Sole trader, Ltd or agency? Pros and cons
Sole trader / freelancer
Best for: single projects, sub-£10k boards, fast turnaround, direct artistic relationship.
Watch out for: capacity — one person can only board one job at a time.
Limited company (Ltd)
Best for: agencies and brands that need invoicing through a registered company, often required by procurement.
Watch out for: sometimes the company is one person plus a hat. Verify capacity.
Storyboard agency / collective
Best for: tight deadlines on big projects (50+ frames), multiple styles, parallel workstreams.
Watch out for: you don't always know which artist is on your job. Get a name.
Where to find UK storyboard artists
- Direct Google search. "Storyboard artist UK" or "storyboard artist [your city]" — well-ranked sites have usually been around long enough to have real credits.
- Industry referrals. Ask your DOP, your producer, your agency creative director. The good UK storyboard artists are passed by word of mouth.
- Behance / The Dots. Useful for sampling style; verify with email and a real conversation.
- BAFTA Crew, Production Base, Hiive. Filter by storyboard.
What to send when you reach out
Three things make my life as an artist 5x easier when a producer first emails:
- The script or treatment (or a one-paragraph synopsis if confidential).
- The frame count or rough shot list (if you don't know, "30-second commercial, ~15 shots" is fine).
- The deadline and the budget bracket. Even a rough range — "£2-4k" — saves three rounds of back-and-forth.
The contract terms that matter
- Number of frames and rounds of revision. Two rounds is standard.
- Delivery format. Layered Photoshop, flattened JPEG, animatic MP4, etc.
- Usage / licence. Internal pre-production only? Agency presentation deck? Public BTS release?
- Kill fee. If the project gets cancelled mid-board, what's owed.
- Credit. Yes, no, or only with permission.
What it costs
Full 2026 UK pricing guide here →. Short version: a 30-second TV commercial board (15-30 frames) typically lands between £1,500 and £6,000 depending on style and turnaround.
Quick test: are you ready to hire?
If you can answer (a) what we're shooting, (b) the rough frame count, (c) the deadline and (d) the budget bracket — you're ready. Send me your brief